In 1937, they opened a grocery store in Redlands, followed in the next two years by stores in Bloomington, Colton, and Fontana. At the same time, they were committed to providing their primarily working-class customers with the lowest possible prices, leading to the company's motto: "The low price leader in your hometown." This approach quickly proved successful, as the Staters began to expand their operation in San Bernardino County. In this way, they would buy only what they truly needed. As a result, they agreed to avoid credit and pay for everything with cash. In the midst of the Great Depression of the 1930s, it was difficult to meet the monthly $300 payments. So the Stater brothers developed their own niche." Frugality, on a number of levels, also became a watchword for the brothers. This was cement plant country and a railroad town -very blue collar. Years later Stater recalled, "He just looked at me and said, 'If is crazy enough to sell you his store, then I'm going to be crazy enough to give you the money.'" The brothers opened for business in August 1936.Īccording to Jack Brown, the area east of Los Angeles was not an attractive market at the time: "The L.A. Cleo decided to take a chance, and he approached rival grocery store owner, as well as the richest and meanest man in town, D.M. With their cars serving as collateral, he brothers were only able to borrow $300. Because they did not have the money, he would further accommodate them by accepting just $600 down and the balance through $300 monthly payments. Davis, told the young man that he was willing to sell the store to Cleo and Leo for $10,000. At the time, 24-year-old Cleo, a high school dropout, was working at a small grocery store in Yucaipa, California, earning ten cents a hour to man the cash register, stack the shelves, work the meat counter, and sweep the floor. was founded by twin brothers Cleo and Leo Stater in 1936. is a private company owned by La Cadena Investments, a general partnership majority owned by the chain's chairman, chief executive officer, and president, Jack H. Markets as the best place to buy groceries in southern California nationally, the chain ranked ninth. In 2003, Consumer Reports ranked Stater Bros. has been built on the principle of low shelf prices combined with outstanding customer service. From the start of its history, Stater Bros. In addition, beards are banned, and mustaches must be closely trimmed. The chain, the largest locally owned in southern California, is known for its strict adherence to an appearance and dress code, which requires that store-level employees wear white shirts or blouses and have closely trimmed hair. In addition, it has some stores on Kern, Los Angeles, Orange, and San Diego counties. owns and operates some 158 supermarkets concentrated in Riverdale and San Bernardino counties, the so-called Inland Empire. You can do anything if you set your mind to it.NAIC: 445110 Supermarkets and Other Grocery (Except Convenience Stores)īased in Colton, California, Stater Bros. I was determined not to give up, not to let the cancer win, and that’s what I tell people - I have cancer, it does not have me. You have to stay positive, and whatever your faith may be, find something to believe in. “I always say that if you have cancer, it does not have to be a death sentence. “You never know what your purpose is, so I use my story to teach other people that you may think you have it bad, but someone has it worse,” she said. Wherever she goes, Crayton takes with her the message that whatever curveball life throws at you, you should never give up. “I may also go back into law enforcement, as a probation officer, to help at-risk teens.” “They need to know there is someone out there rooting for them, telling them ‘you can do this,’” she said. After she graduates this fall, Crayton would like to work at a high school or college as a counselor, helping young adults who need support and guidance. Her doctor gave her permission to return to work in October, and Crayton - mom to Jasmine, 24, and Tiffany, 20 - is now also involved in SBVC’s EOPS program, SBVC’s Honor Society, and her church.
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